Cheelee is a short video platform with GameFi mechanics that rewards all users for watching the feed. Users are able to enjoy their favorite content on smart feed, based on preferences. Cheelee's mission is to provide everyone with the opportunity to monetize time in social networks.

Cheelee works within the Attention Economy framework that asserts the value of attention. Through the GameFi mechanics, in-apps NFTs and tokens, Cheelee’s users earn together with the platform by converting their own attention into money.